![]() ![]() ![]() Rather than downloading a new CSV or Excel file, you simply hit the Refresh button in Excel where you have your web query housed, and the data will update. This is especially useful for reports that update on a daily or weekly basis. Web queries give you the ability to build a recurring report in your platform (using Marin for this example) rather than format it as an Excel file or PDF, the report is generated as HTML tables that can be easily imported into Excel. One of these features has become near and dear to my heart: web queries. ![]() Aside from being able to manage accounts from multiple publishers in one place, 3 rd-party tools offer plenty of features not available from AdWords or Bing. I am a huge proponent of using 3 rd-party tools to manage SEM campaigns. ![]()
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